Photography
Comic Relief
Agency
Client
WhistleJacket
Comic Relief
The Well Drawn Brewing Company has been creating simple, tasty beers in the heart of Bedwas, Caerphilly since 2017. The brewery was founded by Craig and Matt after long conversations about beer and brewing held up mountains, down rivers, but mostly in the pub.
The guys approached JME Design with a brief for a complete rebrand of the business. Which came up with a simple roundel design which was visually striking, and flexible enough to encompass the whole identity system. The flower illustration symbolises the clean fresh taste of real ale while the friendly fish is for those people who drink like one!
Craig and Matt brew a whole range of classic cask and bottle conditioned real ales including Pale Ale, Winter Ale, Narwhale Blonde, Caerphilly Pale, Bedwas Bitter, Pontcanna Pale, Cymylog Cloudy IPA and more. So as part of the new identity, we also wove in strong colours for each individual beer.
Campaign launch
Brand identity
Storytelling
Website design
Website development
Image curation
JME Design
Since 1985 Comic Relief has raised over a billion pounds to fight worldwide poverty. Its challenge is to stay relevant in today's digital world. So the
brand identity needed an overhaul to make Comic Relief and Red Nose Day modern and appropriate for today's digital world.
The Square of Comic Relief and the circle of Red Nose Day was designed to work credibly and empathetically across all collateral.
