The University of Portsmouth was struggling to get noticed by a range of target audiences. It needed a strong and striking visual design system and photography to capture prospective students' attention.
The visual design system is called the 'Horizon Line' which references the coastal location of Portsmouth University and also evokes the optimism and the anticipation of an exciting journey.
Brand guidelines were also devised to instruct the Portsmouth University in-house design team on the usage and application of the 'Horizon Line'.
In a very competitive environment, the University of Portsmouth was struggling to stand out and be noticed by its target audience. The educational institution needed a strong, striking and above all, contemporary visual design system and photography to attract prospective students and create a sense of excitement around the uni.
The new corporate identity created was based around a bold visual element called the Horizon Line. This celebrated Portsmouth and the university’s historic coastal location, and evoked the optimism and anticipation of an exciting educational journey.
As part of the rebrand, comprehensive brand guidelines were also devised to guide the in-house design team on the usage and application of the Horizon Line across all media and channels.
Campaign launch
Brand identity
Storytelling
Website design
Website development
Image curation
Whistle Jacket
CLIENT
University of Portsmouth
PHOTOGRAPHY
Adam Laycock, University of Portsmouth
TASK
Rebrand
The University of Portsmouth was struggling to get noticed by a range of target audiences. It needed a strong and striking visual design system and photography to capture prospective students' attention.
The visual design system is called the 'Horizon Line' which references the coastal location of Portsmouth University and also evokes the optimism and the anticipation of an exciting journey.
Brand guidelines were also devised to instruct the Portsmouth University in-house design team on the usage and application of the 'Horizon Line'.
WhistleJacket
Agency
Portsmouth Uni
Client
The University of Portsmouth was struggling to get noticed by a range of target audiences. It needed a strong and striking visual design system and photography to capture prospective students' attention.
The visual design system is called the 'Horizon Line' which references the coastal location of Portsmouth University and also evokes the optimism and the anticipation of an exciting journey.
Brand guidelines were also devised to instruct the Portsmouth University in-house design team on the usage and application of the 'Horizon Line'.
WhistleJacket
Agency
Portsmouth Uni
Client
