Since 1985, Comic Relief has raised over a billion pounds to help fight poverty around the world. The Red Nose Day event held every year has played a key role in these global fundraising efforts.
The two logos are now iconic and recognised by millions of people around the country. The challenge the organisation faced was to keep the brand and the identity relevant in today's digital world. So they commissioned a brand refresh to make Comic Relief and Red Nose Day current and engaging in a busy visual landscape.
The square Comic Relief logo and the Red Nose Day roundel were carefully refined and reshaped to be flexible, and work powerfully across all printed collateral and online channels.
Since 1985 Comic Relief has raised over a billion pounds to fight worldwide poverty. Its challenge is to stay relevant in today's digital world. So the
brand identity needed an overhaul to make Comic Relief and Red Nose Day modern and appropriate for today's digital world.
The Square of Comic Relief and the circle of Red Nose Day was designed to work credibly and empathetically across all collateral.