The University of Portsmouth was struggling to get noticed by a range of target audiences. It needed a strong and striking visual design system and photography to capture prospective students' attention.

 

The visual design system is called the 'Horizon Line' which references the coastal location of Portsmouth University and also evokes the optimism and the anticipation of an exciting journey.  

 

Brand guidelines were also devised to instruct the Portsmouth University in-house design team on the usage and application of the 'Horizon Line'.

CLIENT

University of Portsmouth

PHOTOGRAPHY

Adam Laycock, University of Portsmouth

TASK

Rebrand

JME Design,

19 Charleville Circus,

London, SE26 6NR

+44 [0]20 8659 577

info@jmedesign.me.uk

The University of Portsmouth was struggling to get noticed by a range of target audiences. It needed a strong and striking visual design system and photography to capture prospective students' attention.

 

The visual design system is called the 'Horizon Line' which references the coastal location of Portsmouth University and also evokes the optimism and the anticipation of an exciting journey.  

 

Brand guidelines were also devised to instruct the Portsmouth University in-house design team on the usage and application of the 'Horizon Line'.

Photography

Adam Laycock,

Portsmouth Uni

WhistleJacket

Agency

Portsmouth Uni

Client

The University of Portsmouth was struggling to get noticed by a range of target audiences. It needed a strong and striking visual design system and photography to capture prospective students' attention.

 

The visual design system is called the 'Horizon Line' which references the coastal location of Portsmouth University and also evokes the optimism and the anticipation of an exciting journey.  

 

Brand guidelines were also devised to instruct the Portsmouth University in-house design team on the usage and application of the 'Horizon Line'.

Photography

Adam Laycock,

Portsmouth Uni

WhistleJacket

Agency

Portsmouth Uni

Client

JME Design,

19 Charleville Circus,

London, SE26 6NR

+44 [0]20 8659 577

info@jmedesign.me.uk

In a very competitive environment, the University of Portsmouth was struggling to stand out and be noticed by its target audience. The educational institution needed a strong, striking and above all, contemporary visual design system and photography to attract prospective students and create a sense of excitement around the uni.

 

The new corporate identity created was based around a bold visual element called the Horizon Line. This celebrated Portsmouth and the university’s historic coastal location, and evoked the optimism and anticipation of an exciting educational journey.  

 

As part of the rebrand, comprehensive brand guidelines were also devised to guide the in-house design team on the usage and application of the Horizon Line across all media and channels.

PHOTOGRAPHY

Adam Laycock,
University of Portsmouth

CLIENT

University of Portsmouth

TASK

Rebrand